![]() ![]() to Steve Jobs to the Wright Brothers, Start with Why shows that the leaders who inspire all think, act, and communicate in the exact same way-and it's the complete opposite of what everyone else does. WHY is the thing that inspires us and inspires those around us.įrom Martin Luther King, Jr. WHY is not about money or profit-those are results. Start with Why takes the concept even deeper.Īny person or organization can explain what they do some can explain how they are different or better but very few can clearly articulate why. Millions have already seen his video on TED.com about the importance of knowing why we do what we do. Simon Sinek is leading a movement to build a world in which the vast majority of us are inspired by the work we do. ![]() THIS BOOK WAS WRITTEN FOR ANYONE WHO WANTS TO INSPIRE OTHERS, AND ANYONE WHO WANTS TO FIND SOMEONE TO INSPIRE THEM. ![]()
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